U.S. ALCOHOL NOW BREAKING AWAY IN SALES GROWTH

Key Points:

  • Sales of consumer staples grew heavily due to uncertainty over Covid-19.
  • Alcohol followed a similar pattern in March.
  • However, alcohol has seen more growth in sales through April.

ECONOMIST CORNER:

The lockdowns in response to COVID-19 have raised concerns of increases in substance abuse. This data on sales of alcohol relative to consumer consumer goods suggest these concern are warranted. Initially, in early and mid-March, trends in alcohol sales tended to track those of durable consumer goods. More recently, however, alcohol sales growth has been consistently higher.